City of San Rafael

Job Class Specification

Job Title: Marketing Coordinator

SUMMARY

Under general supervision, performs planning, coordination, and implementation of marketing and communication events and activities; and performs related work as required. Marketing Coordinators are expected to exercise judgment and initiative in their management of marketing and communication activities for the department.

ESSENTIAL AND IMPORTANT DUTIES

ESSENTIAL AND IMPORTANT DUTIES include the following. This list is meant to be representative, not exhaustive. Some incumbents may not perform all the duties listed while in other cases related duties may also be assigned.

  • Participates in developing assigned programs' marketing/promotion strategy; establishes project goals and objectives; meets with department and City staff to identify project needs.
  • Plans, develops, designs, and implements marketing and communication content and activities content that can scale across multiple channels, media, and audiences.
  • Participates in the preparation and administration of marketing program budget.
  • Keeps up-to-date on all of assigned department programs, events, and activities, and proactively develops marketing strategies to promote department activities to the community and across the organization.
  • Supports department outreach and community engagement efforts.
  • Creates engaging designs and concepts.
  • Develops the overall layout and design of flyers, advertisements, website content, reports, presentations, and other publications, which enhance the professional image and branding of department programs and services.
  • Produces promotional displays, packaging, and marketing brochures for products and services.
  • Develops signs, signage systems, and other environmental graphics.
  • Administers website content and social media on behalf of the department, division, and City.
  • Develops material and content for webpages, interactive media, and multimedia projects.
  • Writes, edits, prepares, and distributes informational materials, press releases, articles and presentations to inform the community and the organization of assigned department and City issues, services, programs, and events.
  • Ensures all marketing and communication materials meet brand guidelines, requirements, and values, with consistency across platforms.
  • Maintains and develops marketing and communication files, including photos, logos, and other relevant materials.
  • Acts as liaison and representative with other departments and Citywide marketing and communication efforts.
  • Performs other duties of a similar nature or level.

KNOWLEDGE OF

  • Modern marketing, design, and public relations techniques and event promotion.
  • Writing and editing techniques for a variety of audiences.
  • Developing and/or maintaining websites and webpages.
  • Proficient English language usage, spelling, punctuation, and grammar.
  • Methods and practices of program development and project management. Program budgeting experience is a plus.
  • Principles and practices of effective business and marketing communications.