Digital Marketing Manager
Developed AI-driven content automation systems.
Led multi-channel paid advertising campaigns (Google, Meta, LinkedIn), boosting lead generation.
Integrated/used AI image & video generation tools into marketing, enhancing creative production quality and speed.
Created website copy and ad creatives that led to a 40% increase in CTR.
Managed a team of freelance content writers and video editors to maintain high-quality brand content.
Quality assurance for all client-related projects.
Improved website UX, structure, and messaging, increasing conversions.
Outsourcing4work GmbH
Content Specialist
Developed website copy that targeted different global audiences, enhancing international brand presence.
Created and optimized ads for Facebook, LinkedIn, and Google, leading to a 40% increase in click-through rates.
Designed AI-powered visuals aligned with global marketing strategies, contributing to brand cohesion.
Integrated AI-generated imagery and video content into campaigns for a futuristic brand presence.
Conducted A/B testing to refine messaging and optimize conversion rates.
Participated in planning social media campaigns for international clients.