City of San Rafael

Summary

This position plans, develops, organizes, manages, and executes the activities of the City's comprehensive civic engagement programs. The Civic Engagement Manager also leads and coordinates the activities of the City's Communication team.

This is an exempt, mid-management level position in the Department of Digital Service and Open Government. Under the general direction of the Department’s Director, the Civic Engagement Manager exercises independent judgment in the planning, overseeing, and reviewing community engagement projects and processes.

Essential duties and responsibilities

This list is meant to be representative, not exhaustive. Some incumbents may not perform all the duties listed and related duties may also be assigned.

• Supports the City’s goal to build engagement practices that provide equitable access to City services and information.
• Develops and implements engagement strategies and plans that are culturally competent and address the needs of persons with access and functional needs and persons that are non-English speaking.
• Oversees engagement operations in coordination with the City Manager’s Office and Communications Team.
• Oversees website content strategy and advises on user experience improvements to the City’s website.
• Develops, supports, and implements capacity building programs for the communication team to improve civic engagement.
• Manages interdepartmental technology governance for the City website and digital engagement products.
• Develops education and training programs for City departments on best practices for effective community and stakeholder engagement.
• Acts as a liaison between City departments and the Department of Digital Service and Open Government to understand their operational needs around engagement.
• Advises on the user experience to ensure digital services address user needs and provide a means for equitable access.
• Develops and executes both strategic and implementation plans for communications and engagement services, programs, and projects provided by City departments.
• Serves as a member of the department’s management team, and addresses City-wide policy, management and strategic issues.
• Supports planning, preparing and administering of the department’s budget.
• Develops and executes strategic community engagement plans in consultation with City management to promote the initiatives and priorities of the City.
• Plans, develops, and implements comprehensive communication/public information programs for the City's written, oral, and multi-media communications with the public, the news media, social media platforms, and City staff.
• Assists City management on developing and implementing the most effective approach to engage the public and staff about matters of importance and sensitivity.