• Prepares talking points, key messages, media alerts, public announcements, and other informational materials related to public information.
• Develops and manages the City's social media strategy.
• Provides oversight of the City's overall social media presence.
• Gathers information on major municipal projects for communication with the public.
• Acts as media liaison, responding to media inquiries on subjects relating to City government, services, and programs.
• Supports emergency communications in conjunction with the City’s Office of Emergency Services.
• Builds and maintains cooperative working relationships and positive alliances with members of the news media, social media groups, community-based organizations, local businesses, local officials, City staff, and the public.
• Develops effective branding strategies that communicate a consistent identity for the City.
• Represents the City at conferences, seminars and meetings as assigned.
• Maintains knowledge of current trends, theory, practices, laws, regulations, and emerging technologies and methods regarding communications, public information, news media, and community and public relations.
• Works across City departments to coordinate and manage all external and internal communications.

Knowledge of:

• Strategic planning and project management
• Culturally competent community engagement strategies and best practices, that include communities of color and Spanish language communications
• Digital engagement services, technologies and emerging trends
• Website content strategy
• Principles and practices of user-centered design
• Change management
• Methods for monitoring, analyzing, and evaluating programs
• Business process improvements
• Communications, marketing, social media messaging and strategy
• Correct grammar usage, spelling, syntax, punctuation, and the principles of effective written communications
• Video communications

Ability to:

• Establish and maintain a working environment conducive to positive morale, individual style, quality, creativity, and teamwork.
• Identify challenges and emerging issues faced by the organization.
• Work with management team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
• Position the City to effectively respond to the rapidly changing technological environment.
• Take a user-centered approach to improve the user-experience of engagement efforts and digital platforms.
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
• Facilitate teams and lead decision-making processes in a collaborative environment.
• Manage interdepartmental committees and work programs.