Validation: Each category was validated by revisiting the participant data and ensuring that there is substantial agreement on the groupings. Final recommended categories were created based on participant categories generated during the study and documented in the table below with their frequency of occurrence. This step ensures that the categories are not only based on quantitative data but also resonate with qualitative insights provided by the users.
| Category name | Categories created by participants |
|---|---|
| 1. About Us | About, About the organization, About us (5), Blog, Careers and employees, Home, Inside our workroom, Intro, Landing, Learn about us (2), Learn more about us, News, Outcomes, Website, Who are we?, Who we are |
| 2. Accessories | Accessories (8), Accessories and stationary, Available accessories, Fashion accessories, Gift cards, Jewelry (3), Other products (we sell), Stationary |
| 3. Clothing | All clothing, Clothing (10), Commerce, Ethical wear |
| 4. Featured | Collaborations, Collections, Gifts, New/sales, No idea, Prints (4), Prints & stationary, Products, Product and you order. Stays in business, Physical goods, Specials, Quick shop/promos, Retail, Sales, Shop, Shopping, Wear the change |
| 5. Footer Menu | Contact, Contact us (2), Customer support, FAQs, Footer, Footer/Menu, Learn more, Legal, Misc, Nuts and bolts, Other/misc, Policies, Policy, Privacy policy, Returns & about, Sales & returns, Shipping, Shopping FAQ, Terms of service, Unsure |
| 6. Get Involved | Connect, Culture, Donations, Get involved (3), Giving, How to help, How to support us, Non profit, Show your support, Support (4), Supporters (2), Take action (2), Ways to donate, Why support us |
| 7. Mission & Supporters |
Business impact and mission, Commerce with a mission, Community, Company mission, Impact, Information, Investors Mission, Our mission, Partnerships, Social responsibility, What we do |
| 8. Programs & Services |
Available services, Clients, How to support, Nonretail products, Programs (7), Our programs, Other services, Programs and classes, Programs and services, Skills training, Services, Services and training, Training, Vocational programs |