TELEPHONE SURVEY

Introduction:

Strategic Visioning, Inc. conducted a telephone survey entitled CITY OF OAKWOOD 2004 COMMUNITY IMAGE STUDY.

This Community Image Study provided residents the opportunity to express their opinions and clarify some issues for the Oakwood Comprehensive Planning Committee, as well as providing benchmark information for future community satisfaction studies.

Four hundred (400) telephone interviews were conducted with a random sampling of registered voters living in the City of Oakwood, Ohio. A gender quota was in place to control for the fact that men are less likely to answer the telephone in homes that also include a female resident. The interviews were conducted from February 3 through 10, 2004.

A sample of 400 has a sampling error rate within 5 percentage points at the 95 percent confidence interval. This means that, had every household in Oakwood that includes at least one registered voter been contacted, there is a 95 in 100 probability that the findings would differ from those quoted here by not more than 5 percentage points in either direction.

It is important to remember that these figures refer only to the overall sample. If subsets are considered separately (i.e., the results from men vs. those from women), the sampling error rate is higher.

In some instances, table and chart data will total over 100 percent due to rounding.