2025-10-10 FY 2025-26 Work Plan Input FINAL - DRAFT
Work plan objectives and actions
| Objective | Program | Action/task | Action details | Lead dept | Staff lead | Partners | Start | End |
|---|---|---|---|---|---|---|---|---|
| Objective A.2.1 | Create/implement gateway beautification program | Create and implement a gateway beautification program with enhanced signage, landscaping, and public art that reflects the City’s identity and vibrancy | None | CED | Micah Hinkle | DS, DPW, CMO, CED | None | None |
| Objective A.2.1 | Create/implement gateway beautification program | Define and develop scope of work | Prepare scope of work for improvements to downtown gateway that includes landscape design and improvements, opportunities for public art, and installation of new gateway signage and landscaping. | CMO | Preya Nixon | DS, CED, DPW | Q2 | Q2 |
| Objective A.2.1 | Create/implement gateway beautification program | Inventory of gateways and wayfinding | Map locations of existing City gateways and identify any new locations for gateways and wayfinding assets to prioritize future improvements. | CED | Joanna Kwok | CMO, DS, DPW | Q2 | Q3 |
| Objective A.2.1 | Create/implement gateway beautification program | Present to Economic Development Council Subcommittee | Present gateway/beautification pilot plan to the City Council Economic Development Subcommittee. | CED | Stacey Laumann | CMO | Q2 | Q3 |
| Objective A.2.1 | Create/implement gateway beautification program | Gateway pilot beautification/ landscape improvements | Design and install landscape design improvements at Central San Rafael Gateway. | DPW | Joanna Kwok | CED | Q2 | Q3 |
| Objective A.2.1 | Create/implement gateway beautification program | Start branding, identity, wayfinding, and monument design | Develop scope of work and RFQ for development of an updated branding and wayfinding program including gateway monument design and hire consultant. | CMO | Preya Nixon | DS, CED, DPW | Q3 | Q4 |
| Objective A.2.1 | Create/implement gateway beautification program | Present to Economic Development Council Subcommittee | Present branding, identify, wayfinding, and monument design to the City Council Economic Development Subcommittee. | CED | Stacey Laumann | DS, CMO | Q4 | Q4 |
| Objective A.2.1 | Create/implement gateway beautification program | Engage the Urban Land Institute Technical Assistance Panels | Enter Urban Land Institute Technical Assistance Panels Agreement and establish timeline. | CED | Stacey Laumann | CMO | Q2 | Q2 |
| Objective A.2.1 | Create/implement gateway beautification program | Convene the Urban Land Institute Technical Assistance Panel | Hold a community workshop with Urban Land Institute to receive expert advice on placemaking interventions. | CED | Stacey Laumann | CMO | Q3 | Q3 |
| Objective A.2.1 | Create/implement gateway beautification program | Present to Economic Development Council Subcommittee | Present ULI findings to the City Council Economic Development Subcommittee. | CED | Stacey Laumann | CMO | Q3 | Q3 |
| Objective A.2.1 | Create/implement gateway beautification program | Present to City Council | Present findings to City Council. | CED | Stacey Laumann | CMO | Q4 | Q4 |
| Objective A.2.2 | Design/implement public spaces program | Develop and implement a program for enhancing and maintaining high visibility public spaces that signals thoughtful investment and care for the places people see and use every day. | None | DPW | April Miller | DS, CED, CMO, FIN | None | None |
| Objective A.2.2 | Design/implement public spaces program | Identify high visibility spaces & maintenance baseline services | Work with cross-departmental team to identify high visibility public assets and establish baseline services, and evaluate priorities based on resources. | DPW | Jonathan Schellin | DS, CED, CMO | Q2 | Q3 |
| Objective A.2.2 | Design/implement public spaces program | Scope program to achieve target services | Scope costs and timeline needed to achieve target services for high visibility public assets, and identify trade-offs for focusing on high visibility spaces. | DPW | Jonathan Schellin | CED, CM | Q3 | Q4 |
| Objective A.2.2 | Design/implement public spaces program | Identify gaps in funding to expand services and seek new funding sources | Document the gaps that exist between current needs and available funding and being to identify new funding sources. | DPW | Jonathan Schellin | CM, FIN | Q4 | Q4 |
| Objective A.2.2 | Design/implement public spaces program | Present to Economic Development Council Subcommittee | Present findings and recommendations to the City Council Economic Development Subcommittee. | DPW | Jonathan Schellin | CED, CM | Q4 | Q4 |
| Objective A.2.3 | Implement illegal dumping program | Continue implementation of a comprehensive, citywide illegal dumping program. | None | SUS | Cory Bytof | DPW, DS | None | None |
| Objective A.2.3 | Implement illegal dumping program | Procure data and surveillance tools | Solicit proposals and convene the cross-departmental illegal dumping team to make selections and contract with vendors. | SUS | Kaylyn Turnil | DPW | Complete | Q2 |
| Objective A.2.3 | Implement illegal dumping program | Conduct community outreach & education | Finalize and distribute educational materials to affected apartment managers and tenants through mail, digital, and in person outreach. | SUS | Kaylyn Turnil | DS | Complete | Q4 |
| Objective A.2.3 | Implement illegal dumping program | Implement bulky item service for large multifamily | Work with Marin Sanitary Service to roll out the free service to large multifamily properties. | SUS | Kaylyn Turnil | DPW | Q2 | Q4 |
| Objective A.2.3 | Implement illegal dumping program | Implement "hot spot" campaigns | Work with cross-departmental illegal dumping team to conduct three comprehensive interventions in high volume dumping areas. | SUS | Kaylyn Turnil | DPW | Q2 | Q4 |
| Objective A.2.3 | Implement illegal dumping program | Present to City Council | Present program update to Council, with refuse rates. | SUS | Kaylyn Turnil | DPW | Q2 | Q2 |