Connected Small Commercial

Signs may be unit construction, applied as a unit to the face of the building or to the sign posts, or non-unit construction, wherein individual letters or symbols are applied directly to the building facade. Where individual units of letters or signs are applied to building, all items related to advertising the establishment should adhere to the established sign measurements.

The scale shall follow a maximum of 6-inch letters for primary text, with a 2-inch maximum for secondary text letters, in plain fonts only.

The shape shall be horizontally rectangular, almost square, for window signs and strongly horizontal for transom position signs.

No freestanding signs are permitted in this building type.

Signs mounted on buildings shall be mounted above the door and windows along the storefront in a transom position. They may also be painted on the skirt of the awning over the entry. Proportions of the horizontal sign shall not exceed five units horizontally to one unit vertically. Signs placed in the window may be painted on the inside of the glazing or wing in the window embrasure.

The sign material shall be of painted wood or composite material, a single piece of cast metal, or individual cast or cut metal letters or symbols. The texture of the sign shall be flat or have raised primary lettering, borders, or images.

Signs shall have a light background color, dark lettering, and trim of high contrast, as judged by the review committee. The color and finish of individual letters or symbols should contrast with the background building color.

A maximum of one sign per individual business is allowed, even where multiple businesses occupy the same building block.