The Experience

The Festival Street

The Ballpark has long brought people together on game days, energizing the neighborhood and supporting local businesses. Building on that legacy, the adapted Ballpark promotes economic stability through subsidized ground-floor spaces for small, local businesses. West Temple transforms into a Festival Street, hosting farmers markets, pop-ups, and cultural events. These interventons create pathways to local wealth-building and advancing health equity.

Street-block locator map with a circled viewpoint on the west side of the block and sight lines extending east toward the block.
Illustrated Festival Street at the Ballpark, with a market street, shops and food stalls, planted produce beds, and neighbors gathering and walking. Speech-bubble quotations in the art are transcribed below.
  • This pop-up gave me the perfect chance to launch my new digital app right in my own neighborhood.
    The person in a red jacket by the Book Market.
  • Buying local produce every Sunday keeps me healthy, and supports my neighbors.
    The white-haired shopper in pink carrying produce.
  • Living here means being part of something thriving and a great place to raise my kids.
    The parent and child near the BALLPARK sign.
Scene details
  • A broad pedestrian street passes beneath a covered market canopy and a timber-and-glass building.
  • Neighbors browse local produce and gather near benches, planting beds, shopfronts, and a large Ballpark sign.